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10 Cheapest Email Marketing Services

All email marketing software promises the same stuff: modern templates, easy-to-use editors, and reporting tools to help you drive conversions. If you’re looking to drive direct sales then sending marketing offer and announcement campaigns are going to return the best results, however if you are simply looking to keep your existing customers up-to-date on the latest projects, products or developments at your company, then sending a regular newsletter is going to be the best way to achieve that.

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Once your announcements have gone out, you can come back and check your stats from both your emails and your social network shares, and see what interactions that campaign brought in. And if you need more professional features, there’s VerticalResponse Classic with deep integration with Salesforce for your most advanced marketing projects.

I design the email template to match your brand identity for ad hoc and automated updates, help my clients get consistently high email engagement rates (usually double the industry standard for email open rates), automate contact subscriber management, segment campaign efforts to share relevant content, and integrate it with social media and website updates.

In addition to having the incredibly cool job of being Research Director at Litmus, Chad is also the co-author of Email Marketing Rules: A Step-by-Step Guide to the Best Practices that Power Email Marketing Success.” He’s got a monthly column at MarketingLand and posts to his own blog every so often.

Our Targeted Email solution provides you with a dedicated team of email experts who specialize in mobile-friendly creative development, effective audience targeting methods and strategic deployment tactics that guarantee your message reaches the inbox of your target audience, not their SPAM folder.

This includes the implementation of your branding strategy, careful design and implementation of you marketing goals, the crafting of the messages to be sent as part of your campaign, a distinct call to action with every email, and most importantly, the timing and frequency for delivery of your message.

So 1. Customer clicks through your email campaign 2. Link is coded with email capture parameter & email personalization element dictated from the esp 3. Address is cookied so when customer returns again and performs certain action on site, like cart abandonment, their address is captured in order to retarget to them.

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