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7 Best Email Marketing Services For Small Business (2017)

The ability to send emails to your fans, followers, and leads is invaluable. With email marketing, it becomes incredibly easy to see what graphics, headlines, offers and even colors your users and customers will respond to. It’s incredibly simple to simply send one version of an email to one part of your list and a second version of an email to a different part of your email list.

We can send your email campaigns using a web-based (online) campaign management tool (there are several good ones we can help you choose from), or better yet, we can set up Zoho CRM, an online customer relationship management (CRM) system , that we tailor specifically to your business, and integrate it with its own email marketing engine, Zoho Campaigns.

This should go without saying, but, well, I’ve said it because not everyone recognises it. People take their email inboxes personally – often fanatically so (which is certainly true in my case), and unsolicited email that arrives in that personal space can be as offensive as any personal intrusion.

It doesn’t matter if you are new to MailChimp or have used it before because this course will cover every feature and tool to ensure you know the possibilities through using practical examples and case studies – We will cover every aspect from ensuring you have the basics in place, best practice and using MailChimp’s vast array of features for different email marketing campaigns.

If a user in your email database signed up for your newsletter on a specific blog post, you can segment them based on relevant content that they demonstrated interest in. By personalizing emails in a step-by-step process based on relevance, your messages will be more effective since the content relates to what initially caused them to interact with your brand.

This practical course will demonstrate how results and deliverability can be significantly improved by addressing common issues within all aspects of email marketing from a conversions perspective, from setting realistic objectives and strategies through to testing – making sure that you’ll be able to continually improve your campaigns, boosting results and profitability.

The power of a B2B email marketing strategy is inherent within the distribution lists you build around it. These lists of email addresses should be developed with care, and should be curated and tagged appropriately, that way when it comes time to email your intended audience, you’ve sent the appropriate email to fit your objective.

MailDirect makes all the routine tasks connected with managing large lists vanish – whether it’s ensuring that fresh campaigns are never sent to IDs from which email bounced during earlier campaigns, allowing you extremely high levels of personalization, to providing you real-time data on your campaign progress.

A lot of people like to use email to drive traffic to their website, but if your website traffic spikes (and you are not going to have a company party because of that statistic because you really wanted sales), then you’ve got to back up and think, Okay, how is my email going to really drive sales, not just traffic to my website?” So you might find out that that changes the way you’re going to do your messaging.

Email marketing affords mobile game developers an opportunity to give potential players something first before asking for their time or money (1), it adds entertainment value to your company and its games (2) and it works towards building up an audience of high quality players that you can nurture over time (3).

Size: Like the templates of your emails themselves, your email images should be fixed at 600px or less to ensure your recipients view your email how you designed it. Image height doesn’t matter as much as width, because email responsiveness solely relies on width as it scales; although, it’s still important to take image height into consideration.

Hello, my name is Lon Safko, co-author of The Social Media Bible, published by John Wiley & Sons, the most comprehensive book every written on the subject of Social Media; and today we are here with John Arnold, the author of Email Marketing for Dummies, also published by John Wiley & Sons, and we’ll be speaking today about Social Media and of course, email marketing.

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